Selling a property in today’s real estate market requires a very different strategy from simply putting a home on MLS® and waiting for buyers to arrive.
Buyers are more selective. Financing costs continue to influence affordability. Homes often compete with more available inventory, and buyers may take considerably more time before making an offer.
For Parveen Arora, the present-market strategy is therefore centred on one principle: create demand instead of waiting for demand.
That means understanding the seller’s goals, evaluating the competition, positioning the property correctly, creating professional marketing, reaching potential buyers, following up consistently and adjusting the strategy according to actual market response.
A recent example at 33 Corkett demonstrates how this approach can work even when market conditions are challenging. Through strategic marketing, strong buyer engagement and responsive service, Parveen Arora and Team Arora generated four offers on the property.
The result illustrates an important reality of today’s market: properties can still attract competition, but sellers need a strategy designed for the market they are actually in—not the market they remember from several years ago.
The Market Has Changed—and the Selling Strategy Must Change With It
During extremely active markets, sellers may receive significant attention shortly after listing. In a more balanced or difficult market, buyers generally have more choices and can afford to compare properties carefully.
That changes the role of the listing agent.
Simply listing the property is not enough. The agent must continually answer several questions:
- How does this property compare with competing listings?
- Is the asking price creating buyer interest?
- Are the photos and presentation strong enough to generate showings?
- Which buyer profile is most likely to purchase the property?
- Are interested buyers being followed up with?
- What feedback are showing agents providing?
- Does the strategy need to change?
Parveen Arora’s current approach focuses on these questions throughout the listing period rather than only during the initial launch.
Strategy #1: Position the Property Correctly From the Beginning
The first major decision is positioning.
Every seller naturally wants the highest possible price, but choosing an asking price without examining current competition can make a property difficult to sell.
Parveen’s present-market strategy starts by examining recent comparable sales together with homes that buyers can currently purchase.
This distinction is important.
A property may have sold for a certain price several months ago, but if buyers today have five comparable homes available at more competitive prices, those active listings become part of the seller’s real competition.
The objective is not automatically to be the cheapest property.
The objective is to create a strong value proposition that encourages buyers to take action.
Strategy #2: Marketing Must Create a Reason to Book a Showing
Most buyers initially experience a property online.
Before they walk through the front door, they may already have examined the photos, read the description, compared the property with competing listings and formed an initial opinion about value.
That makes the digital presentation extremely important.
Team Arora’s marketing strategy can involve presenting the property through professional visual content, strong property descriptions, social-media exposure, digital promotion, database marketing and direct communication with interested buyers and agents.
The goal is not simply to generate impressions.
The goal is to turn online attention into qualified property showings.
In a difficult market, one serious buyer is more valuable than thousands of people casually scrolling past the listing.
Strategy #3: Buyer Engagement Does Not Stop After the Showing
One of the most important parts of Team Arora’s present-market strategy is active buyer engagement.
A showing should not simply happen and disappear from the calendar.
After interested buyers visit a property, follow-up can provide valuable information.
Buyers may like the property but have concerns about price. They may be comparing another home. They may need clarification about a feature, closing date or other aspect of the transaction.
Understanding these objections gives the seller useful information about how the market is responding.
That responsive approach played an important role in the result at 33 Corkett, where strategic marketing and strong buyer engagement helped generate four offers.
33 Corkett: A Present-Market Case Study
The recent result at 33 Corkett provides a practical example of how Team Arora approaches a listing in today’s environment.
The focus was not simply to upload the property online and hope that an interested buyer appeared.
The strategy combined:
- Purposeful property positioning
- Strategic marketing
- Active buyer engagement
- Responsive communication
- Follow-up throughout the selling process
The result was the generation of four offers for the property.
That does not mean every property will receive four offers, nor does any marketing strategy guarantee multiple offers.
What the example demonstrates is that even in a tougher market, a coordinated strategy can help create stronger buyer interest.
Watch the 33 Corkett Client Story
Hear more about the result and the client experience in the video below:
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Strategy #4: Feedback Becomes Market Intelligence
When several buyers say the same thing about a property, that feedback matters.
Perhaps buyers like the location but believe the asking price is aggressive. Perhaps the home is receiving strong online interest but very few showings. Perhaps buyers consistently prefer another nearby listing.
Instead of ignoring those signals, an experienced listing strategy uses them as market intelligence.
Parveen’s approach is to review how buyers are responding and determine whether adjustments may improve the seller’s position.
The important distinction is that changes should be made because the evidence supports them—not simply because a property has been listed for a certain number of days.
Strategy #5: Marketing the Features Buyers Actually Care About
A long list of features does not automatically create effective marketing.
The strongest marketing identifies the features that influence a buyer’s decision.
Depending on the property, those could include:
- Lot size
- Finished basement
- Separate entrance
- Number of bedrooms
- Home office
- Renovated kitchen
- Premium appliances
- Ravine or open views
- Parking capacity
- School access
- Highway and transit connectivity
The marketing should help buyers quickly understand why the home deserves their attention compared with other properties available at the same time.
Strategy #6: Strong Offers Require More Than a High Price
Generating interest is only part of the process.
When offers arrive, the focus moves to negotiation.
A seller should evaluate the complete offer, including:
- Purchase price
- Deposit
- Financing conditions
- Inspection conditions
- Closing date
- Inclusions and exclusions
- Additional contractual terms
The highest price does not always produce the strongest overall transaction.
Parveen’s strategy involves helping the seller understand both the financial value and the certainty associated with each offer.
Why Experience Becomes More Important in a Difficult Market
When practically every property is selling quickly, different listing strategies can sometimes produce similar outcomes.
A tougher market exposes the differences.
Pricing decisions become more important. Marketing becomes more important. Follow-up becomes more important. Negotiation becomes more important.
This is where experience across multiple market cycles can provide perspective.
Parveen Arora is the Broker of Record and real estate leader behind Team Arora. The standardized professional record used across Team Arora content includes:
- 21 Years of real estate experience
- $3.5 Billion in sales volume
- 650+ Reviews
- 5,000+ Transactions
- 45+ Full-Time Agents
These figures do not guarantee that any particular property will sell within a specific timeframe or at a specific price.
They do provide context about the level of transaction experience and organizational support behind the selling strategy.
What Sellers Should Expect From a Present-Market Strategy
Today’s listing agent should be able to explain more than the recommended asking price.
A homeowner should expect answers to questions such as:
- Who is our likely buyer?
- Which properties are competing against us?
- How will our home stand out online?
- How will interested buyers be followed up with?
- How will showing feedback be evaluated?
- When would we reconsider the strategy?
- How will multiple offers be handled?
A good selling strategy should remain active from the day the property launches until the transaction is completed.
Frequently Asked Questions
Can homes still receive multiple offers in a slower market?
Yes, certain properties can still receive multiple offers when buyer demand, pricing, presentation and marketing align. At 33 Corkett, Team Arora’s strategy generated four offers. However, results vary by property and market conditions.
What is Parveen Arora’s current selling strategy?
The current strategy focuses on market-based pricing, professional presentation, targeted marketing, active buyer engagement, showing follow-up, responsive communication and negotiation based on the complete offer.
Is MLS® exposure enough to sell a home today?
MLS® remains an important part of property exposure, but in a competitive market sellers may benefit from additional marketing, buyer outreach, social-media promotion and systematic follow-up.
Does Team Arora guarantee multiple offers?
No responsible real estate professional can guarantee multiple offers or a specific selling price. The goal is to create a strategy designed to maximize qualified buyer interest based on the property and current market.
Final Thoughts: Selling in Today’s Market Requires a Plan
A tough real estate market does not mean homes cannot sell successfully.
It means the strategy matters more.
The result at 33 Corkett—where strategic marketing, buyer engagement and responsive service helped generate four offers—illustrates the approach Parveen Arora and Team Arora are using in the present market.
For Parveen, selling a property is not simply about obtaining the listing.
It is about understanding the homeowner’s goal, identifying the right market position, presenting the property effectively, generating buyer interest and then converting that interest into the strongest possible transaction.
Markets change.
The selling strategy must change with them.
If you are considering selling and want to understand how your property should be positioned in today’s market, contact Parveen Arora and Team Arora at +1-416-910-8923.
Disclaimer: The 33 Corkett example is based on information supplied by Team Arora and reflects the outcome of that specific transaction, including the generation of four offers. Results vary by property, location, price, condition, competition, buyer demand and market conditions. No marketing strategy can guarantee multiple offers, a specific sale price or a particular selling timeline. The figures of 21 Years, $3.5 Billion in sales volume, 650+ Reviews, 5,000+ Transactions and 45+ Full-Time Agents are based on current information supplied by Team Arora. This article is provided for general informational and promotional purposes.